What is SERP (Search Engine Ranking Page) ?
A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page.
A meta title shows the name of a web page. The metal title is very important for helping the page rank higher in search engine results and should be written to cater to search engine robots first and to site visitors second.
What is a Meta Description?
The meta description is used to describe the current Web page. It provides a short summary of the page so that readers can decide whether the page is what they are looking for or looks interesting.