REASON TO REDESIGN YOUR WEBSITE
It is easy for your website to become out-of-date, web design trends change, content and requirements grow organically which can result in a website design that is untidy, difficult to use and out of sync with your brand - all of which will affect your site’s ability to attract visitors and generate leads.
There are signs when you should start thinking about a website redesign. Here are some signs:
It looks outdated.
Users expect websites to be clean, simple and pleasing to the eye. If you haven’t updated your website in the last 24-months, chances are it is out of date.
Outdated website design isn't only about aesthetics. Neglecting your site for long periods of time may lead your visitors to believe that your company is out of business.
If your website looks old and filled with broken links, it's going to be pretty hard to convince your website visitors to trust your service, let alone recommend or refer your company. The consequences can really hurt your small business.
Slow Website Load Times
If a page on your site doesn’t load completely in two seconds, then you know it’s too slow. You don’t want a website that is frustrating to use. Due to the increasing internet speeds available, users have lower tolerances for wait times. The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load.
Test your site speed manually by opening and browsing it on mobile devices and desktop computers. Your site should load fast in all devices. You can also use Google’s PageSpeed Insights or Pingdom Tools to check for load speed and find areas of improvement.
Poor Mobile Experience
Since the number of people who access the Internet using their smart phones is on an increase, it is imperative to have a mobile presence to ensure you don’t miss out on potential clients. Old websites built on flash are not very compatible to mobiles. Review your site on multiple devices; laptops, large monitors, phones, tablets, etc. If your website does not run well on all of these devices, you are missing out on traffic and customers.