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Latest developments from around the global. Find the most popular seo strategies, Find out what is Social Media Optimization, Read about latest startups and more.......

Quick web SEO Techniques

  1. Title Tag: The keywords present in the correct order might just put you on the top position.
  2. Validity of Links: Broken links are a strict no no if you want a high Page Rank. Make sure all your links are active.
  3. URL length: Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better
  4. Keyword stuffing: Search engine segregate sites that use keyword stuffing and penalize. So analysis your keyword density.
  5. Use of frames on website: Pages with fresh links on regular basis get higher brownie points
  6. Links, Links, Links: The higher the no. of websites pointing to your website the better the ranking. Try to list your website in all possible search engines over the Web.
  7. Meta Tags: Carefully selected and placed keywords, description etc. in meta tags affect the position.
  8. Traffic Source: Diversifying traffic is the wisest thing to do. A change in search algorithms can hit your site traffic hard. Find multiple smartly selected sources to get traffic.

The Latest Marketing tool: Social Media Marketing

While not entirely mainstream, terms like blogging, RSS and wikis are increasingly being discussed in marketing blogs and ezines. For e.g., a Google search on "blogs" returned over 652 million hits. A search for "wiki" returned over 300 million hits. Whether it's publishing blogs or advertising on MySpace online brands are forbearers in Social Media.

So what is Social Media? And how does it amalgamate with marketing? According to Wikipedia, it "Social Media describes the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other." These include blogging applications like Blogger and Wordpress, and sites that use wiki technology like Wikipedia. It spans social networking brands like My Space, You Tube and Face Book. Share is the buzzword and core around which all these networking sites thrive.

The evolution of the Web 2.0 has elevated users' expectations of web sites. Consumers want to be able to subscribe to feeds so information is delivered to their doorstep, instead of having to search for it. Also they want a steady supply of fresh content (through feeds, widgets), as well as the ability to participate in content creation even if it's limited to voting.

These capabilities are changing consumption patterns. As a result, smart marketers are taking advantage of them to deepen their association and relationship with consumers through the various networking sites like Face book, Classmates, Friendster, hi5, Linkedin, Tagged, Xanga and of course Orkut.


Social Media Optimization:
Social Media Optimization is a methodology for generating publicity through the online communities. Methods include adding RSS feeds, collaborative blogging, sharing picture galleries, social bookmarking etc.

Web Analytics:
Web analytics is the study and analysis of the behaviour of website traffic. A key component is the analysis of data which becomes detrimental in achieving the business objectives.

What is Web 2.0?:
Web 2.0 is a conceptual collection of the phenomenon of the second generation internet. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies.