The first thing we do is FIND OUT what the people interested in our services or products use to search for.
How do you that ? How can we find out what people type into Google, Bing or Yahoo?
Simple, all this information is stored in DATABASES and we have access to them
But isn’t that Data protected ?
Although we don’t know who they are, we do know what they SEARCHED for.
Secondly, we look for phrases that lots of people search for. COMMON SEARCH TERMS.
Why would you do that ?
If a search term is used a lot, then it is most likely to SEND TRAFFIC to your WEBSITE
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